Inside Our Rotherham Superstore – Europe’s Biggest Sexy Store and the Home of Christmas ‘Naughty Lists’

Long before Pulse & Cocktails stores started popping up alongside A-roads and service stations around the country, everything began in one place: Rotherham.

Tucked just off West Bawtry Road on Canklow Meadows Industrial Estate, our huge Rotherham building isn’t just another adult shop. It’s our flagship superstore, our head office, and – when it opened – it was widely reported as Europe’s largest sex shop.

Fast forward to today and this South Yorkshire landmark is still packed with thousands of toys, lingerie sets and playful gifts – and at this time of year, it’s where a lot of locals come to quietly sort their Christmas “naughty but nice” lists.

Where Pulse & Cocktails Started

Rotherham is where the Pulse & Cocktails story really took shape.

We started out here in the 90s with a mission that still guides us today:
to move away from the old idea of “seedy sex shops” and create bright, friendly, modern spaces where people actually feel comfortable shopping for intimate products.

Our purpose-built Rotherham site took that idea and scaled it up. With around 10,000 sq ft of space and thousands of products under one roof, the store was designed as a proper sexy superstore – a destination in its own right, not a tiny backstreet shop.

Easy to Find, Discreet to Visit

You’ll find us on Canklow Meadows Industrial Estate, just off West Bawtry Road. From the outside, the building looks more like a stylish retail warehouse than what most people picture when they hear “sex shop”.

That’s very deliberate.

• We’re easy to reach by road, with free on-site parking.

• We’re on an industrial estate, not a busy high street, so you can come and go without feeling like you’re on display.

Discretion is a huge part of what we offer. Customers can pull in, park up and walk straight into a large, open, well-lit store where everything is clearly laid out and easy to browse.

What It’s Like Inside

If you’ve ever wondered what Europe’s biggest sex superstore actually looks like inside, the short answer is: a lot more like a department store than a cliché.

• A huge lingerie area with everything from everyday-sexy to full “wow” sets.

• Shelves of toys for all bodies and orientations – solo, couples, beginners and connoisseurs.

• A dedicated bondage and fantasy section for those who like things a little spicier.

• Rows of adult DVDs for anyone who still prefers something physical to watch.

The atmosphere is relaxed and welcoming. Our team are there to help, not to judge. Think knowledgeable retail staff rather than anything awkward: we talk about vibrators the same way other shops talk about skincare, gadgets or gym gear.

Some customers want detailed advice and lots of questions answered. Others prefer to take their time and browse quietly.
Both are absolutely fine – we work at your pace, not the other way around.

A Store for Real People and Real Relationships

Because of the size of the Rotherham store, we see a huge mix of people through the doors:

• Couples who’ve been together for years and want to try something new

• People starting over after a break-up or divorce

• Customers with health or mobility issues who need products that work with their bodies

• Individuals shopping for themselves because pleasure and confidence matter, too

Our job is to make the whole experience feel normal, practical and even fun.

There’s no sniggering, no awkward jokes and no pressure. Just honest conversations (if you want them), clear explanations and help finding something that fits both your comfort level and your budget.

Rotherham’s Christmas ‘Naughty List’ Best-Sellers

At Christmas, the Rotherham superstore takes on a slightly different feel. Alongside everyday purchases, we see a big rise in people shopping for gifts – for partners, for friends and, increasingly, for themselves.

Some of the star players on our festive “naughty list” include:

Luxury Sex Toy Gift Sets

Beautifully boxed sets that bundle together best-selling toys plus essentials like lubricants and accessories.
Perfect if you’re not sure where to start and want something that looks impressive under the tree.

Massage Wands

Powerful full-body massagers that are just as good on tired shoulders as they are in the bedroom.
Ideal for anyone who wants something that doesn’t obviously look like a sex toy on the bedside table.

“Tingle” & Vibration Lubes

Sensation-boosting gels and lubes that add a little extra buzz to foreplay, available in fun flavours like bubble gum and blackcurrant.
They’re a brilliant, low-pressure first step if you’re curious but not quite ready for toys yet.

Lingerie & Stocking Fillers

From sultry sets to playful novelties, our lingerie and gift sections are full of ways to upgrade the classic “pyjamas and socks” present into something a bit more exciting.

Christmas is often when people give themselves permission to try something different. For some, that’s a first toy as a couple; for others, it’s finally upgrading a long-loved favourite. However you shop, our Rotherham team are there to help you find something that feels right for you.

Luxury, But Still for Every Budget

We describe Pulse & Cocktails as a luxury adult retailer, but we know that doesn’t always mean “high cost”.

At Rotherham – and across all our stores – we work with real budgets. If you come in with a price in mind, our team will happily:

• Point you to the best value options in that range

• Explain the differences between products so you’re not over-sold

• Help you choose something that will actually get used, not just sit in a drawer

In tougher times, it’s easy to think of sex toys and lingerie as “extras”. But many customers tell us how much difference the right product can make to their confidence, mental wellbeing and relationships. When a small purchase helps you feel closer to a partner – or better in your own skin – it starts to feel a lot less like a luxury and more like self-care.

Why Our Rotherham Superstore Matters to Us

Rotherham isn’t just our biggest store – it’s the place that shaped who we are as a brand.

• It’s where we proved that an adult store could be bright, friendly and stigma-free.

• It’s where we built the idea of a sexy superstore instead of a hidden back room.

• It’s where thousands of people have taken that first, slightly nervous step through the door and walked out feeling more relaxed, informed and confident than when they walked in.

If you’ve driven past and wondered what it’s like inside, this is your sign.

You don’t need to know exactly what you’re looking for.
You don’t have to be an expert.
You’re welcome to come in, have a look around, ask questions – or not – and see for yourself that Europe’s biggest sexy superstore is really just a place for ordinary people to explore pleasure on their own terms.

And if you happen to leave with a little bag that makes Christmas a bit more exciting this year… well, we won’t tell Santa if you don’t. 🎄😉